Marketing

To ensure the success of any marketing efforts you should begin with a clear understanding of your market, your customer and your practice. Your strategy should also include a memorable brand, a targeted message, constant communication, and results tracking. Marketing begins with your image.

Your image (communicated through your practice literature including logo, business cards, stationery, brochure, patient education materials, web site and media coverage) will aid your target audience in identifying with your practice. Once your image is solidified, ongoing communication will provide your practice with top-of-mind awareness. An effective strategy may combine one-to-one contact, direct mail, advertising, public relations as well as an internet presence.

At Guidance Healthcare, we utilize the talents of a strong creative team to help you develop your unique brand and message.

We offer the following marketing services

• Strategic marketing plans
• Logos & Image development and branding
• Brochures, newsletters, announcements
• Patient education materials
• Referral development programs
• Media press kits
• Public relations
• Advertising
• Web site design and marketing
• Launch programs (new office, new clinician, new location)